European Championship qualification - the 16 teams

Tournament No comments »

The 4 pots are now filled with finalists for the final draw. The following teams succeeded in qualifying for the UEFA Euro 2008:

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Host City Salzburg to appear in a Coca-Cola spot

Advertising, Salzburg No comments »

Not in the Christmas mood yet? Then we suggest you watch the new Coca-Cola Christmas spot. A slight adaptation of the video, integrating the UEFA Euro Host Cities Vienna and Salzburg turned out especially well. You can also have fun comparing the regular spot - 00:22 - (can be found at www.coke.de under “Song and Spots) with the new Austrian version - 00:20. The ordinary bridge is simply transformed into Salzburg’s Staatsbrücke with Hohensalzburg Fortress towering in the background… If you’re familiar with this view of Salzburg, you must admit that the illusion is brilliant.

Coca Cola Weihnachtsspot - Österreich

Coca-Cola signs up as official sponsor

Salzburg No comments »

Coca-Cola Sponsorvertragunterzeichnung in Salzburg

Yesterday the City of Salzburg, as the first of the eight Host Cities, signed a sponsorship deal with a top sponsor for the UEFA Euro 2008TM. Franz van der Heijden, General Manager of the Coca-Cola UEFA Euro 2008TM project team, sealed the agreement with Mayor Heinz Schaden in the presence of the Host City Coordinator, Wolfgang Weiss.

Details of the agreement were not disclosed but one thing is clear, Hohensalzburg Fortress will not appear in the Coca-Cola branding…

At the subsequent press conference Coca-Cola announced it would also have a children’s flag bearer program. Details on the procedure and applications will be available on Coca-Cola’s website shortly.

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